alternative,
choice,
option the act of choosing or selecting; "your choice of colors was unfortunate"; "you can take your pick"
preference -
grant of favor or advantage to one over another (especially to a country or countries in matters of international trade, such as levying duties)
preference -
a predisposition in favor of something; "a predilection for expensive cars"; "his sexual preferences"; "showed a Marxist orientation"
preference A greater interest or desirability in somebody/something than other things.
preference Something that is liked more than other things, something that is preferred.
preference A certain way software, a webpage or an electronic device reacts, displays certain information or activates certain functions as selected by the user (note: usually plural).