logogram,
logograph a single written symbol that represents an entire word or phrase without indicating its pronunciation; "7 is a logogram that is pronounced `seven' in English and `nanatsu' in Japanese"
Ideograph is a term coined by rhetorical scholar and critic Michael Calvin McGee describing the use of particular words and phrases as political language in a way that captures (as well as creates or reinforces) particular ideological positions. McGee sees the ideograph as a way of understanding of how specific, concrete instances of political discourse relate to the more abstract idea of political ideology.
