aspersion,
slur the act of sprinkling water in baptism (rare)
petty criticism,
detraction the act of discrediting or detracting from someone's reputation (especially by slander); "let it be no detraction from his merits to say he is plainspoken"
sour grapes disparagement of something that is unattainable
disdain,
condescension,
patronage affability to your inferiors and temporary disregard for differences of position or rank; "the queen's condescension was intended to make us feel comfortable"
Disparagement, in United States trademark law, is a statutory cause of action that permits a party to petition the Trademark Trial and Appeal Board (TTAB) of the Patent and Trademark Office (PTO) to cancel a trademark registration that "may disparage or falsely suggest a connection with persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt or disrepute. " Unlike claims regarding the validity of the mark, a disparagement claim can be brought "at any time," subject to equitable defenses such as laches.