design,
pattern,
figure the act of working out the form of something (as by making a sketch or outline or plan); "he contributed to the design of a new instrument"
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Wiktionary
Substantiv
decal -
A design or picture produced in order to be transferred to another surface either permanently or temporarily.
A decal or transfer is a plastic, cloth paper or ceramic substrate that has printed on it a pattern that can be moved to another surface upon contact, usually with the aid of heat or water. The word is short for decalcomania. The word decalcomania is derived from the French word decalquer, and was coined by Simon François Ravenet about 1750.
