modify,
alter,
change make less severe or harsh or extreme; "please modify this letter to make it more polite"; "he modified his views on same-gender marriage"
commercialism,
mercantilism,
commerce an economic system (Europe in 18th century) to increase a nation's wealth by government regulation of all of the nation's commercial interests
commercialize -
exploit for maximal profit, usually by sacrificing quality; "The hotel owners are commercializing the beaches"
exploit,
tap use or manipulate to one's advantage; "He exploit the new taxation system"; "She knows how to work the system"; "he works his parents for sympathy"
